| Offered As: | Major | Minor |
| URL: | https://ug.hkubs.hku.hk/programme/major-and-minor-options | https://ug.hkubs.hku.hk/programme/major-and-minor-options |
| *Open to students of other Faculties: | Yes | Yes |
| Credits: | 78 | 36 |
| What is it about? |
Marketing is crucial to the success of a company in the ever-changing world of business. It offers students an opportunity to navigate through the field of marketing with a wealth of knowledge on how to address the needs and wants of people with an innovative and consumer-focused solution. |
| Offering Faculty/ Department/ School/Institute |
HKU Business School |